Privacy policy

Guitar Factory Australia Pty T/A Guitar Factory, Sound Devices & Drum Factory Privacy Notice

We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how Guitar Factory Australia Pty Limited and its affiliates (collectively "Guitar Factory") collect and process your personal information through our websites, devices, products, services, online and physical stores and applications that reference this Privacy.

What Personal Information About Customers Does Guitar Factory Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect.

  1. Information You Give Us: We receive and store any information you provide in relation to Guitar Factory services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Guitar Factory Services.
  2. Automatic Information: We automatically collect and store certain types of information about your use of Guitar Factory services, including information about your interaction with content and services available. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Guitar Factory and other content served by or on behalf of Guitar Factory on other websites.
  3. Information from Other Sources: We might receive information about you from other sources such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.

For What Purposes Does Guitar Factory Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

 

  1. Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
  2. Provide, troubleshoot, and improve Guitar Factory services. We use your personal information to provide functionality, analyse performance, fix errors, and improve usability and effectiveness of the Guitar Factory services.
  3. Recommendations and personalisation. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with us.
  4. Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers’ information regarding place of establishment and bank account information for identity verification and other purposes.
  5. Communicate with you. We use your personal information to communicate with you in relation to Guitar Factory services via different channels (e.g., by phone, e-mail, chat).
  6. Advertising. We use your personal information to advertisements for features, products, and services that might be of interest to you.
  7. Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Guitar Factory, and others. We may also use scoring methods to assess and manage credit risks.

Does Guitar Factory Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customer’s personal information to others. We share customer’s personal information only as described below.

  1. Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk and providing customer service. These third party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
  2. Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Guitar Factory Australia Pty Ltd or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
  3. Protection of Guitar Factory and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Guitar Factory, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

We design our systems with your security and privacy in mind. We work to protect the security of your personal information during transmission by using encryption protocols and software. We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data. We maintain physical, electronic and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information and purchase history in “Your Account" section of the website

What Choices Do I Have?

If you have any questions as to how we collect and use your personal information, please contact our Customer Service. Many of our Guitar Factory services also include settings that provide you with options as to how your information is being used.

  1. As described above, you can choose not to provide certain information, but then you might not be able to take advantage of many of the Guitar Factory services.
  2. You can add or update certain information on pages within your account. When you update information, we usually keep a copy of the prior version for our records.
  3. You can manage the types of communications you receive from us, and opt out of certain communications, by adjusting your Customer Communication Preferences. You consent to receiving communications in accordance with these preferences
  4. The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether.

In addition, to the extent required by applicable law, you may have the right to request access to or correction of your personal data. If you wish to do any of these things, please contact Guitar Factory.

Contacts, Notices, and Revisions

If you have any concern about privacy at Guitar Factory, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Notice will change also. You should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.